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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

By: Arch G. Woodside (Author) , Arch G. Woodside (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781849509008

Publisher: Emerald Publishing Limited

Publication Date: Sep 24th, 2010

Weight: 412 grams

Dimension: 16.00 x 23.30 x 1.80 cms

Category: Tourism industry

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Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

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