Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Book Details
Format
Hardback or Cased Book
ISBN-10
184950900X
ISBN-13
9781849509008
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 2010
Print length
184 Pages
Weight
412 grams
Dimensions
16.00 x 23.30 x 1.80 cms
Product Classification:
Tourism industryHospitality industry
Ksh 15,500.00
Manufactured on Demand
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Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
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