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Trade Fair Design Annual 2015/2016

By: Sabine Marinescu (Author) , Janina Poesch (Author)

Extended Catalogue

Ksh 11,700.00

Format: Paperback or Softback

ISBN-13: 9783899862362

Publisher: AVEdition

Publication Date: Dec 2nd, 2015

Weight: 1642 grams

Dimension: 31.60 x 23.70 x 2.10 cms

Category: Product design

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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

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