Trade Marks and Brands : An Interdisciplinary Critique
Book Details
Format
Hardback or Cased Book
ISBN-10
0521889650
ISBN-13
9780521889650
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 12th, 2008
Print length
472 Pages
Weight
870 grams
Dimensions
23.40 x 15.60 x 3.20 cms
Product Classification:
Intellectual property lawTrademarks law
Ksh 22,500.00
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An examination of the nature and function of trade marks and brands, and the scope of their legal protection. Linguists, anthropologists, sociologists, business historians and philosophers provide their views on brands, and their legal counterparts explore the implications of their insights for trade mark law.
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