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Trade Promotion Strategies

By: Claude Cellich (Author) , Michel Borgeon (Author)

Manufacture on Demand

Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606492291

Publisher: Business Expert Press

Publication Date: Feb 16th, 2012

Weight: 320 grams

Dimension: 15.20 x 22.70 x 1.20 cms

Category: International trade

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Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance, this book helps enterprises to find new markets and trade opportunities.

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