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Trademark Valuation

By: Gordon V. (AUS Consultants) Smith (Author) , Susan M. (The University of New Hampshire) Richey (Author)

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Ksh 19,650.00

Format: Hardback or Cased Book

ISBN-13: 9781118245262

Publisher: John Wiley & Sons Inc

Publication Date: Jan 17th, 2014

Weight: 762 grams

Dimension: 18.50 x 25.50 x 3.10 cms

Category: Sales & marketing management

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A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

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