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Trust and Loyalty in Electronic Commerce

By: Zeinab Karake-Shalhoub (Author)

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Ksh 18,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567204728

Publisher: Bloomsbury Publishing Plc

Publication Date: Nov 30th, 2002

Dimension: 23.50 x 15.60 x 51.00 cms

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Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges.

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