Trust and Marketing Communication in the Food Industry : Traditional, Modern, and AI-driven Approaches
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Trust Research
ISBN-10
103295342X
ISBN-13
9781032953427
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 21st, 2026
Print length
228 Pages
Weight
600 grams
Ksh 30,950.00
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This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
Get Trust and Marketing Communication in the Food Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
