Trust and Power : Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Name: Trust and Power
Brand: Cambridge University Press
SKU: 9780521868785
Price: 11500 KES
Availability: OutOfStock
ISBN: 9780521868785

by Sally H. Clarke

Book Details

Format Hardback

ISBN-10 0521868785

ISBN-13 9780521868785

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date May 24th, 2007

Print length 316 Pages

Weight 616 grams

Dimensions 16.00 x 23.70 x 2.60 cms

Product Classification: United States of America, USA Road vehicle manufacturing industry Vehicle and transport manufacturing industries

KSh 11,500.00

Currently unavailable 0 in stock

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Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most US families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars.

Get Trust and Power by Sally H. Clarke at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 316 pages.