Trust and Power : Consumers, the Modern Corporation, and the Making of the United States Automobile Market
Book Details
Format
Hardback or Cased Book
ISBN-10
0521868785
ISBN-13
9780521868785
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 24th, 2007
Print length
316 Pages
Weight
616 grams
Dimensions
16.00 x 23.70 x 2.60 cms
Ksh 11,500.00
Manufactured on Demand
0 in stock
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Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.
Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most US families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars.
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