Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
Book Details
Format
Hardback or Cased Book
ISBN-10
1398600180
ISBN-13
9781398600188
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2021
Print length
264 Pages
Weight
264 grams
Dimensions
60.50 x 16.50 x 2.50 cms
Product Classification:
Sales & marketingPublic relations
Ksh 12,050.00
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Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
Get Truth Be Told by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
