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Truth in Advertising?

By: Barbara Allen (Author) , Daniel Stevens (Author)

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Ksh 26,350.00

Format: Hardback or Cased Book

ISBN-13: 9781498531597

Publisher: Lexington Books

Publication Date: Oct 18th, 2018

Weight: 875 grams

Dimension: 24.20 x 16.20 x 4.00 cms

Category: Political campaigning & advertising

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Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

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