Twist : How Fresh Perspectives Build Breakthrough Brands

Name: Twist
Brand: Rethink Press
SKU: 9781784520847
Price: 2350 KES
Availability: OutOfStock
ISBN: 9781784520847

by Julie Cottineau

Book Details

Format Paperback / softback

ISBN-10 1784520845

ISBN-13 9781784520847

Publisher Rethink Press

Imprint Panoma Press

Country of Manufacture GB

Country of Publication GB

Publication Date May 5th, 2016

Print length 160 Pages

Weight 182 grams

Dimensions 13.00 x 20.30 x 1.50 cms

Product Classification: Business innovation Entrepreneurship Entrepreneurship / Start-ups Sales & marketing Sales and marketing

KSh 2,350.00

Temporarily out of stock, due soon 0 in stock

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Is your small business or non-profit having trouble standing out in today''s crowded and competitive markets? In your efforts to look legitimate, you''re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don''t waste another minute on "me-too" marketing until you read this book and build your own TWIST.

Get Twist by Julie Cottineau at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Rethink Press and it has 160 pages.