TWIST : How Fresh Perspectives Build Breakthrough Brands
Book Details
Format
Paperback / Softback
ISBN-10
1784520845
ISBN-13
9781784520847
Publisher
Rethink Press
Imprint
Panoma Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2016
Print length
160 Pages
Weight
182 grams
Dimensions
13.00 x 20.30 x 1.50 cms
Product Classification:
Business innovationEntrepreneurshipSales & marketing
Ksh 2,350.00
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Standing out in today''s crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don''t waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Is your small business or non-profit having trouble standing out in today''s crowded and competitive markets? In your efforts to look legitimate, you''re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don''t waste another minute on "me-too" marketing until you read this book and build your own TWIST.
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