UnBranding : 100 Branding Lessons for the Age of Disruption
Book Details
Format
Hardback or Cased Book
ISBN-10
1119417015
ISBN-13
9781119417019
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 8th, 2017
Print length
320 Pages
Weight
510 grams
Dimensions
16.30 x 23.70 x 3.00 cms
Product Classification:
Sales & marketing
Ksh 3,400.00
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UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.
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