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Under the Radar

By: Jonathan Bond (Author) , Richard Kirshenbaum (Author)

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Ksh 8,550.00

Format: Hardback or Cased Book

ISBN-13: 9780471174691

Publisher: John Wiley & Sons Inc

Publication Date: Dec 11th, 1997

Weight: 445 grams

Dimension: 24.00 x 16.10 x 2.40 cms

Category: Advertising

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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.

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