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Understanding Companies and Markets

By: Bryan (University of Bradford) Lowes (Author) , Christopher (University of Bradford) Pass (Author) , Stuart (University of Bradford) Sanderson (Author)

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Ksh 8,100.00

Format: Paperback or Softback

ISBN-13: 9780631190998

Publisher: John Wiley and Sons Ltd

Publication Date: Jul 23rd, 1994

Weight: 595 grams

Dimension: 24.70 x 17.40 x 2.50 cms

Category: ECONOMICS

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This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices.

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