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Understanding Customers
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Understanding Customers

Book Details

Format Hardback
ISBN-10 1138440930
ISBN-13 9781138440937
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 28th, 2017
Print length 320 Pages
Weight 612 grams
KSh 37,800.00
Currently unavailable 0 in stock

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Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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