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Understanding Customers

By: Chris Rice (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780750623223

Publisher: Taylor & Francis Ltd

Publication Date: Feb 13th, 1997

Weight: 600 grams

Dimension: 23.40 x 15.60 x 0.00 cms

Category: PSYCHOLOGY

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Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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