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Understanding Public Relations

By: Lee Edwards (Author)

2 in stock

Ksh 8,550.00

Format: Paperback or Softback

ISBN-13: 9781473913103

Publisher: SAGE Publications Ltd

Publication Date: May 1st, 2018

Weight: 500 grams

Dimension: 24.10 x 17.00 x 1.60 cms

Category: Political campaigning & advertising

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This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

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