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Understanding Public Relations
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Understanding Public Relations : Theory, Culture and Society

by Lee Edwards

Book Details

Format Paperback / Softback
ISBN-10 1473913101
ISBN-13 9781473913103
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date May 1st, 2018
Print length 288 Pages
Weight 500 grams
Dimensions 24.10 x 17.00 x 1.60 cms
Product Classification: Political campaigning & advertising Public relations
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This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

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