Unlocking the Customer Value Chain : How Decoupling Drives Consumer Disruption
Book Details
Format
Hardback or Cased Book
ISBN-10
152476308X
ISBN-13
9781524763084
Publisher
Random House USA Inc
Imprint
Ballantine Books Inc.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 19th, 2019
Print length
352 Pages
Weight
576 grams
Dimensions
16.80 x 24.30 x 3.10 cms
Product Classification:
Customer services
Ksh 4,500.00
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A Harvard Business School professor reveals the pattern to disruption in an industry by startups like Zipcar or Airbnb that force established companies out of their status quo and describes what industry leaders can do to protect their brands.
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