Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
by
Nancy Harhut
Book Details
Format
Paperback / Softback
ISBN-10
1398606480
ISBN-13
9781398606487
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 3rd, 2022
Print length
288 Pages
Weight
444 grams
Dimensions
23.40 x 15.60 x 2.00 cms
Product Classification:
Behavioural economicsSales & marketing managementSales & marketing
Ksh 5,650.00
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Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
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