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Using Digital Analytics for Smart Assessment

By: Tabatha Farney (Author)

Extended Catalogue

Ksh 18,900.00

Format: Paperback or Softback

ISBN-13: 9780838915981

Publisher: American Library Association

Publication Date: Oct 30th, 2017

Category: IT, Internet & electronic resources in libraries

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Demonstrates to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyse areas that fit your library's priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data; how to measure click-through rates; using COUNTER compliant data; and techniques for using Google Tag Manager.

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