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Using Focus Groups in Research

By: UK) Litosseliti Dr. Lia (City University of London (Author)

Manufacture on Demand

Ksh 8,150.00

Format: Paperback or Softback

ISBN-13: 9780826464729

Publisher: Bloomsbury Publishing PLC

Publication Date: Dec 1st, 2003

Weight: 146 grams

Dimension: 21.50 x 16.70 x 0.60 cms

Category: Research methods: general

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Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.

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