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Using Secondary Data in Marketing Research

By: Gordon Patzer (Author)

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Ksh 14,800.00

Format: Hardback or Cased Book

ISBN-13: 9780899309613

Publisher: Bloomsbury Publishing Plc

Publication Date: Mar 18th, 1995

Dimension: 23.50 x 15.60 x 28.40 cms

Category: Social research & statistics

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Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.

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