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Value Creation and Branding in Television's Digital Age

By: Timothy M. Todreas (Author)

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Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567202724

Publisher: Bloomsbury Publishing Plc

Publication Date: Aug 30th, 1999

Category: Budgeting & financial management

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An analysis of the television industry's changing profitability patterns as it enters the digital age and how networks must act to remain viable. Providing historical data, financial models and profitability trend patterns, the work aids comprehension and prediction of profits in the industry.

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