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Value First, Then Price

By: Austria) Hinterhuber Andreas (Hinterhuber and Partners (Author) , USA) Snelgrove Todd C. (SKF (Author)

1 in stock

Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9781032012193

Publisher: Taylor & Francis Ltd

Publication Date: Dec 28th, 2021

Weight: 670 grams

Dimension: 17.80 x 25.20 x 2.50 cms

Category: ECONOMICS

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Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

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