Valuing Customer Engagement : Strategies to Measure and Maximize Profitability
Second Edition 2024
by
V. Kumar
Book Details
Format
Paperback / Softback
Book Series
Palgrave Executive Essentials
ISBN-10
3031432983
ISBN-13
9783031432989
Edition
Second Edition 2024
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 20th, 2024
Print length
280 Pages
Product Classification:
Occupational & industrial psychologySales & marketingCustomer services
Ksh 5,400.00
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In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
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