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Vertriebsprognosen oder „Forecasts" sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich der so genannte „rollierende Forecast" ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentär entwickelt, sodass Potenziale ungenutzt bleiben. In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlässliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen. ?
Get Vertriebsprognosen by Jörg B. Kühnapfel at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Fachmedien Wiesbaden and it has 293 pages.
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