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Video Rhetorics

By: John Nelson (Author) , G R Boynton (Author)

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Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9780252066481

Publisher: University of Illinois Press

Publication Date: Oct 1st, 1997

Weight: 406 grams

Dimension: 19.30 x 10.90 x 4.50 cms

Category: POLITICS & GOVERNMENT

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Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.

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