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Viral Marketing

By: University of South Australia) Nelson-Field Ehrenberg-Bass Institute for Marketing Science Karen (Senior Research Associate (Author)

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Ksh 4,550.00

Format: Paperback or Softback

ISBN-13: 9780195527988

Publisher: Oxford University Press Australia

Publication Date: Aug 29th, 2013

Weight: 198 grams

Dimension: 23.40 x 17.50 x 1.10 cms

Category: Communication studies

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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Get Viral Marketing by Karen (Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia) Nelson-Field at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press Australia and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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