We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too
Book Details
Format
Paperback / Softback
ISBN-10
0521691540
ISBN-13
9780521691543
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2007
Print length
244 Pages
Weight
380 grams
Dimensions
15.60 x 23.50 x 1.30 cms
Product Classification:
Media studiesRadio & television industryPress & journalism
Ksh 5,050.00
Manufactured on Demand
0 in stock
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Quality
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This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
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