We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too
Book Details
Format
Paperback / Softback
ISBN-10
0521691540
ISBN-13
9780521691543
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2007
Print length
244 Pages
Weight
380 grams
Dimensions
15.60 x 23.50 x 1.30 cms
Ksh 5,050.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
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