We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too

Name: We Interrupt This Newscast
Brand: Cambridge University Press
SKU: 9780521871150
Price: 7750 KES
Availability: OutOfStock
ISBN: 9780521871150

by Atiba Pertilla , Dante Chinni , Marion Just , Todd Belt , Tom Rosenstiel , Walter Dean

Book Details

Format Hardback

ISBN-10 0521871158

ISBN-13 9780521871150

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 16th, 2007

Print length 244 Pages

Weight 520 grams

Dimensions 23.40 x 15.60 x 1.40 cms

Product Classification: Film, TV and Radio industries Radio & television industry Press & journalism News media and journalism

KSh 7,750.00

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This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Get We Interrupt This Newscast by Atiba Pertilla, Dante Chinni at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 244 pages.