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Welcome to the Creative Age

By: Mark Earls (Author)

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Ksh 5,950.00

Format: Hardback or Cased Book

ISBN-13: 9780470844991

Publisher: John Wiley & Sons Inc

Publication Date: Jun 27th, 2002

Weight: 594 grams

Dimension: 16.40 x 24.20 x 2.30 cms

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This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.

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