When Sparks Fly : Igniting Creativity in Groups
Book Details
Format
Hardback or Cased Book
Book Series
Bouncing Bugs
ISBN-10
0875848656
ISBN-13
9780875848655
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 30th, 1999
Print length
242 Pages
Weight
544 grams
Product Classification:
Personnel & human resources management
Ksh 4,850.00
Re-Printing
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Secure
Quality
Fast
Managers assume that gifted individuals offer the quickest route to new ideas, yet most innovations spring from well-led group interactions. This text focuses on groups of people who may not fit in the stereotype of right-brained "creatives", and offers strategies for generating the right dynamics.
Where do the best creative ideas come from? Most managers assume that it''s the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
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