When Sparks Fly : Harnessing the Power of Group Creativity
Book Details
Format
Paperback / Softback
ISBN-10
1591397936
ISBN-13
9781591397939
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 1st, 2005
Print length
256 Pages
Weight
274 grams
Dimensions
20.90 x 14.00 x 1.90 cms
Product Classification:
Business & management
Ksh 3,400.00
Re-Printing
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Quality
Fast
Focuses on how to manage a group, rather than individual creativity. This book reveals specific group configurations and strategies that can unleash the collective creativity of various teams or groups.
Where do the best creative ideas come from? Most managers assume that it''s the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
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