When Sparks Fly : Harnessing the Power of Group Creativity

Name: When Sparks Fly
Brand: Harvard Business Review Press
SKU: 9781591397939
Price: 3400 KES
Availability: OutOfStock
ISBN: 9781591397939

by Dorothy Leonard-Barton , Walter C. Swap

Book Details

Format Paperback / softback

ISBN-10 1591397936

ISBN-13 9781591397939

Publisher Harvard Business Review Press

Imprint Harvard Business Review Press

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 1st, 2005

Print length 256 Pages

Weight 274 grams

Dimensions 20.90 x 14.00 x 1.90 cms

Product Classification: Business & management

KSh 3,400.00

Re-Printing 0 in stock

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Focuses on how to manage a group, rather than individual creativity. This book reveals specific group configurations and strategies that can unleash the collective creativity of various teams or groups.

Where do the best creative ideas come from? Most managers assume that it''s the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."

Get When Sparks Fly by Dorothy Leonard-Barton, Walter C. Swap at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has 256 pages.