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Wine Economics
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Wine Economics : Quantitative Studies and Empirical Applications

Book Details

Format Hardback or Cased Book
ISBN-10 1137289511
ISBN-13 9781137289513
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 12th, 2013
Print length 374 Pages
Weight 622 grams
Dimensions 15.70 x 21.80 x 2.70 cms
Ksh 16,200.00
Werezi Extended Catalogue 0 in stock

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The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector.
The chapters of this book provide a better understanding of wine economics, by addressing new issues such as sustainable development, food authenticity, financial expectations and consumption economics. Many of the discussed topics have been recently developed by economists (e.g. global warming and wine tourism) despite having been mostly covered by specialists in management, marketing and geography. Other fields correspond to new investigations of traditional topics, such as ranking wines or consumer behaviour, and new analyses in strategic choice (for example how to bottle wine or to sell bulk wine, to select grape varieties at replanting, to distinguish attitudes, intentions and behaviour in exporting). Wine Economics draws attention to the positioning of different market players and explores alternative regulations for public policy.



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