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Yield Management

By: Anthony (Consultant) Ingold (Author) , Ian (VisitScotland) Yeoman (Author) , Una (University of Ulster) McMahon (Author)

Manufacture on Demand

Ksh 21,400.00

Format: Paperback or Softback

ISBN-13: 9780826448255

Publisher: Cengage Learning EMEA

Publication Date: Feb 15th, 2001

Weight: 632 grams

Dimension: 24.30 x 17.10 x 2.20 cms

Category: Management of specific areas

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This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.

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