Yield Management : Strategies for the Service Industries
Book Details
Format
Paperback / Softback
ISBN-10
0826448259
ISBN-13
9780826448255
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 15th, 2001
Print length
368 Pages
Weight
632 grams
Dimensions
24.30 x 17.10 x 2.20 cms
Product Classification:
Management of specific areasHospitality industry
Ksh 16,600.00
Manufactured on Demand
Delivery in 29 days
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This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
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