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Youth Marketing to Digital Natives

By: Wided Batat (Author)

Extended Catalogue

Ksh 7,150.00

Format: Paperback or Softback

ISBN-13: 9781035308163

Publisher: Edward Elgar Publishing Ltd

Publication Date: Oct 18th, 2022

Weight: 462 grams

Dimension: 23.40 x 15.80 x 1.80 cms

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Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

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