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A Primer on Consumer Behavior
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A Primer on Consumer Behavior : A Guide for Managers

Book Details

Format Paperback / Softback
ISBN-10 1947441205
ISBN-13 9781947441200
Publisher Business Expert Press
Imprint Business Expert Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 30th, 2018
Print length 140 Pages
Weight 200 grams
Dimensions 22.80 x 15.20 x 0.70 cms
Product Classification: Macroeconomics
Ksh 3,300.00
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Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.

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