Focus Groups : Theory and Practice

Name: Focus Groups
Brand: SAGE Publications Inc
SKU: 9781452270982
Price: 12050 KES
Availability: OutOfStock
ISBN: 9781452270982

3 Revised edition

by David W. Stewart , Prem N. Shamdasani

Book Details

Format Paperback / softback

Book Series Applied Social Research Methods

ISBN-10 1452270988

ISBN-13 9781452270982

Edition 3 Revised edition

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date May 1st, 2014

Print length 224 Pages

Weight 350 grams

Dimensions 22.80 x 15.50 x 1.10 cms

Product Classification: For higher / tertiary / university education Textbook, coursework Research methods / methodology Research methods: general Social research & statistics Social research and statistics

KSh 12,050.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.

Get Focus Groups by David W. Stewart, Prem N. Shamdasani at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 224 pages.