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Advertising

By: Frank Jefkins (Author) , Daniel Yadin (Author)

Extended Catalogue

Ksh 15,900.00

Format: Paperback or Softback

ISBN-13: 9780273634355

Publisher: Pearson Education Limited

Publication Date: Feb 21st, 2000

Weight: 610 grams

Dimension: 23.20 x 15.70 x 2.30 cms

Category: Advertising

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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Get Advertising by Frank Jefkins at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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