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Analyzing and Reporting Focus Group Results

By: Richard A. Krueger (Author)

Manufacture on Demand

Ksh 13,750.00

Format: Paperback or Softback

ISBN-13: 9780761908166

Publisher: SAGE Publications Inc

Publication Date: Sep 10th, 1997

Weight: 306 grams

Dimension: 25.20 x 17.80 x 0.90 cms

Category: Social research & statistics

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.

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