The Focus Group Kit : Volumes 1-6
Book Details
Format
Book
Book Series
Focus Group Kit
ISBN-10
0761907602
ISBN-13
9780761907602
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 30th, 1997
Print length
692 Pages
Weight
1,640 grams
Dimensions
26.30 x 18.30 x 5.50 cms
Product Classification:
Sociology & anthropologySocial, group or collective psychology
KSh 43,200.00
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0 in stock
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This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.
You have just been asked to run a focus group, but you don′t know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you′ve gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you′ll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.
Get The Focus Group Kit by David L. Morgan, Richard A. Krueger at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 692 pages.
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