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The Focus Group Kit

By: David L. Morgan (Author) , Richard A. Krueger (Author)

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Ksh 56,900.00

Format: Bookbook - Detail Unspecified

ISBN-13: 9780761907602

Publisher: SAGE Publications Inc

Publication Date: Oct 30th, 1997

Weight: 1640 grams

Dimension: 26.30 x 18.30 x 5.50 cms

Category: SOCIOLOGY & ANTHROPOLOGY

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This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.

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Mind, Body, & Spirit