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By: (Edited by) Ambuj Sharma , (Edited by) Prashant Chaudhary , (Edited by) Reena Malik
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Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.
It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.
Key features:
With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Get Augmenting Customer Retention Through Big Data Analytics by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
