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B2B Brand Management

By: Philip Kotler (Author) , Waldemar Pfoertsch (Author)

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Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9783642064708

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publication Date: Feb 12th, 2010

Weight: 546 grams

Dimension: 23.70 x 15.60 x 2.80 cms

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Get B2B Brand Management by Philip Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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