Book Details
Format
Paperback / softback
ISBN-10
3642064701
ISBN-13
9783642064708
Edition
1st ed. Softcover of orig. ed. 2006
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Feb 12th, 2010
Print length
357 Pages
Weight
546 grams
Dimensions
23.70 x 15.60 x 2.80 cms
KSh 9,000.00
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Quality
Fast
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration Through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective.
Get B2B Brand Management by Philip Kotler, Waldemar Pfoertsch at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has 357 pages.
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