Beating Low Cost Competition : How Premium Brands can respond to Cut-Price Rivals
by
Adrian Ryans
Book Details
Format
Hardback or Cased Book
ISBN-10
0470742976
ISBN-13
9780470742976
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 26th, 2009
Print length
272 Pages
Weight
526 grams
Dimensions
23.60 x 16.10 x 2.00 cms
Product Classification:
Business competition
Ksh 4,500.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
Get Beating Low Cost Competition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
