Brand Desire : Spark Customer Interest Using Emotional Insights
Book Details
Format
Paperback / Softback
ISBN-10
1398621048
ISBN-13
9781398621046
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2025
Print length
264 Pages
Weight
402 grams
Dimensions
15.60 x 23.50 x 1.60 cms
Product Classification:
Behavioural economicsSales & marketingMarket research
Ksh 6,050.00
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Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.
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