Brand Desire : Spark Customer Interest Using Emotional Insights
Book Details
Format
Hardback or Cased Book
ISBN-10
1398621099
ISBN-13
9781398621091
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2025
Print length
264 Pages
Product Classification:
Behavioural economicsSales & marketingMarket research
Ksh 17,450.00
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Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.
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