Brand Management : Principles and Applications for Effective Branding
Book Details
Format
Paperback / Softback
ISBN-10
1398611581
ISBN-13
9781398611580
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2024
Print length
344 Pages
Weight
596 grams
Dimensions
17.10 x 23.90 x 2.20 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 7,000.00
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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
Get Brand Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
