Brands and Consumers : A Research Overview
Book Details
Format
Paperback / softback
Book Series
State of the Art in Business Research
ISBN-10
1032443308
ISBN-13
9781032443300
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 26th, 2024
Print length
122 Pages
Weight
174 grams
Dimensions
13.80 x 21.60 x 1.00 cms
KSh 5,200.00
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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Get Brands and Consumers by Benedetta Crisafulli, Jaywant Singh at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 122 pages.
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