Brand Management : Principles and Applications for Effective Branding
Book Details
Format
Hardback or Cased Book
ISBN-10
1398611603
ISBN-13
9781398611603
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2024
Print length
344 Pages
Weight
710 grams
Dimensions
24.80 x 17.70 x 2.50 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 22,850.00
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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
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