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Brand Management
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Brand Management : Principles and Applications for Effective Branding

Book Details

Format Hardback or Cased Book
ISBN-10 1398611603
ISBN-13 9781398611603
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date May 3rd, 2024
Print length 344 Pages
Weight 710 grams
Dimensions 24.80 x 17.70 x 2.50 cms
Ksh 22,850.00
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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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