Brand Therapy : 15 Techniques for Creating Brand Strategy in Pharma and Medtech
by
Brian Smith
Book Details
Format
Paperback / Softback
ISBN-10
1788600053
ISBN-13
9781788600057
Publisher
Practical Inspiration Publishing
Imprint
Practical Inspiration Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 25th, 2018
Print length
212 Pages
Weight
478 grams
Dimensions
20.30 x 20.20 x 1.70 cms
Product Classification:
Sales & marketingManufacturing industries
Ksh 5,700.00
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Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Get Brand Therapy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Practical Inspiration Publishing and it has pages.
