Brand Therapy : 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Name: Brand Therapy
Brand: Practical Inspiration Publishing
SKU: 9781788600057
Price: 5700 KES
Availability: OutOfStock
ISBN: 9781788600057

by Brian Smith

Book Details

Format Paperback / softback

ISBN-10 1788600053

ISBN-13 9781788600057

Publisher Practical Inspiration Publishing

Imprint Practical Inspiration Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 25th, 2018

Print length 212 Pages

Weight 478 grams

Dimensions 20.30 x 20.20 x 1.70 cms

Product Classification: Sales & marketing Sales and marketing Manufacturing industries

KSh 5,700.00

Temporarily out of stock, due soon 0 in stock

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Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Get Brand Therapy by Brian Smith at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Practical Inspiration Publishing and it has 212 pages.